Greenhouse Product News

Big Grower March 2021

The business magazine for commercial growers

Issue link:

Contents of this Issue


Page 2 of 12

2 MARCH 2021 COVER STO RY Year Founded: TreeTown USA opened its first farm is 2001 Corporate offices: Houston, Texas West Coast main office: Orange, California Executive management team: Jonathan Saperstein, CEO; David Kirby, Executive Vice President; Bud Summers, Chief Operating Officer; Jeff Pettit, Chief Financial Officer; Terri Cook, Senior Vice President of Human Resources; Alan Heinrich, Director of Horticulture Locations: 14 farms in Texas, California, Oregon and Florida Total growing space: Total production: 6,700 acres (Approximately 135 acres indoor; 240 acres under shade; and 6,500 acres outdoor) Annual production: 33,000,000 plants Number of unique varieties: 5,000 Number of employees: 2,000 Website: EVERDE GROWERS AT A GLANCE The "debut" of Everde Growers comes after several years of strategic acquisitions and an ongoing commitment to strong customer relationships. BY TIM HODSON L ast December, a brand new 100+ year company was born. This "new" company, Everde Growers, actually was the rebranding of TreeTown USA — which has a legacy of companies with more than 150 years of combined experience. The name of the company is derived from ever and verde. Ever represents the company's commitment to staying evergreen and verde is Spanish for green, an homage to the company's legacy in the American southwest. TreeTown USA is actually 20 years old (see sidebar: The TreeTown Family Tree). The company's CEO, Jonathan Saperstein, said the 2020 rebrand followed nearly six years of strategic acquisitions to expand the company's footprint nationwide. The two largest acquisitions were Village Nurseries and Hines Growers in California. Saperstein became CEO in 2015 when he led a management buyout of the company from his father. "We have spent several years refining our processes, combining our policies, and setting a strong foundation for the future. Now is the time to Ever Evolving

Articles in this issue

Links on this page

Archives of this issue

view archives of Greenhouse Product News - Big Grower March 2021